Retailing and social media: Business as usual or the making of new B2C relations? (2012-05-28) Has the development of social media truly and fundamentally changed the relationship between businesses and customers, how the interplay between them is formed, how companies act to communicate their brand? Or is it so far mainly a relocation of traditional methods of marketing and communication to new media but with basically the same tools of getting the message through? The recent years’ massive growth in social media has generated an increasing interest in this area and phenomena such as YouTube, Twitter, Facebook and blogging might be perceived of as unstoppable forces of change for the formation of B2C structures. New abilities to express ideas, opinions and assessments …
